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Indian Digital Media Industry Foundation (IDMIF)
  • Norms for online gaming

    Government introduces new regulations

    Government introduces new regulations around online gaming industry, prohibits games involving betting

  • OTT platforms

    MIB issues clarification

    26% FDI limit does not apply to OTT platforms streaming digital feed of TV news channels

  • OTT content regulation

    As chorus for OTT content regulation reaches a crescendo, what's the way forward?

    Industry experts opine that rather than the government typically certifying or censoring OTT content, industry bodies should handle this responsibility

Carrying forward a legacy

Indian Digital Media Industry Foundation (IDMIF) was founded in October 2021 as a subsidiary of Indian Broadcasting & Digital Foundation (IBDF), the largest body of television broadcasters in India. As IBDF has accomplished with the linear broadcast industry, IDMIF is poised to thrive in its journey to map and address the needs of stakeholders in the digital media ecosystem.

News & Events

As chorus for OTT content regulation reaches a crescendo, what’s the way forward?

Read more

Government introduces new regulations around online gaming industry, prohibits games involving betting

Read more

MIB issues clarification; 26% FDI limit does not apply to OTT platforms streaming digital feed of TV news channels

Read more
Industry Snapshots

01

In 2021, OTT revenue reached an estimated ~INR 4880 billion, with US accounting for the largest share.

Source: Digital TV Research, Renub Research via EMIS

02

Global OTT market is expected to reach ~INR 7012 billion by end of 2025

Source: Digital TV Research, Renub Research via EMIS

03

Asia Pacific was the largest region in OTT market in 2021. Middle East is expected to be the fastest growing region

Source: www.researchandmarkets.com

04

There are 2000+ digital news publishing platforms & over 40 Non-News OTT platforms in India

Source: internetfreedom.in & selectra.in/ott

05

Indians spent 52% more time streaming entertainment content in 2021 as compared to 2019

Source: Data.ai – FICCI-EY 2022 M&E report

06

The Digital Media segment in India grew 29% to reach INR 303 billion in 2021

Source: EY FICCI ME 2022 Report Tuning into consumer

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