About DMCRC
The unparalleled growth of streaming platforms has not only altered the way content is consumed and experienced but also our tastes and preferences. The proliferation of diverse and multilingual digital content is compelling and raises the bar for storytelling. The secret
to having a successful reach in the streaming platforms is about knowing its audience and guaranteeing them access to content that is entertaining, age-appropriate, and unique.
Digital Media Content Regulatory Council (DMCRC) was established on 31 May 2021 as a Self-Regulatory Body of non-news Online Curated Content Publishers (OCCPs) in line with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 notified by the Ministry of Electronics and Information Technology.
The Rules outline a three-level structure for the redressal of consumer grievances.
- Level I – Self-regulation by the publishers (OCCP)
- Level II – Self-regulation by the self-regulating bodies (SRB) of the publishers (OCCP)
- Level III – Oversight mechanism by the Central Government
DMCRC’s mandate is to ensure freedom of expression of the Indian creative industry as well as help the discerning audience of the OCCPs to have unhindered access to world-class and differentiated content.
