About IDMIF
The 21 st century has witnessed a remarkable growth in technological innovations. Access to high-speed internet and the affordability of smartphones has amplified the growth of Online Curated Content Publishers (OCCPs), often referred to as Over-The-Top (OTT) platforms in common parlance.
As viewing habits continue to shift from traditional mediums to OTT services, the rush towards internet-based delivery models is gaining further traction. The COVID crisis has also accelerated this transition. The lines of demarcation among technology giants, media
companies, content creators, distributors, aggregators and other stakeholders are rapidly getting blurred. Considering these tectonic shifts, the IBDF Board of Directors felt it was time to create an ecosystem of like-minded companies in the digital domain.
IBDF set up the Indian Digital Media Industry Foundation (IDMIF) in October 2021 as its subsidiary to expand its workspace in the digital domain.
